About Us
Our Beginnings: A Japanese Corporate Experience
Established in 2024, Kinchan (金ちゃん）is the brainchild of 2 moms who collectively have over 15 years of experience working at the world’s largest Japanese fashion conglomerate.
They were frustrated by the lack of design thinking, and overwhelmed by the options in the kids and baby market in Singapore.
So, after experiencing the incredible level of craft behind Japanese products first-hand, they set out to create a trusted brand that curates only the most functional essentials from Japanese brands to reduce the mental load of fellow tired parents (and the clutter too)!