
Nogi Rice Snacks
Discover the wholesome Goodness of Rice-Based Snacks - gluten free and vegan. Melt-in-your-mouth texture that's popular with kids and adults.
Discover the wholesome goodness of Rice-Based Snacks!
Light to taste and melts-in-your-mouth texture that's popular with kids and adults.
*Special Bundle Promotions
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Nuka Rice Flour Biscuits
2 reviewsVendor:nogi5.0 / 5.0
(2) 2 total reviews
Regular price From $6.90 SGDRegular priceUnit price / per -
Chewy Rice Stick Buono!
2 reviewsVendor:nogi5.0 / 5.0
(2) 2 total reviews
Regular price From $5.90 SGDRegular priceUnit price / per -
Puffed Rice Sticks / Porridge
4 reviewsVendor:EDISONmama5.0 / 5.0
(4) 4 total reviews
Regular price From $6.90 SGDRegular priceUnit price / per
Meiji
The World's First Formula Cubes
Designed for convenience. Individually packed to reduce wastage.
Price Drop
The world's first-of-its-kind formula cubes, now at better prices. Just in time for the travel season!
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0-1 year old: Meiji Hohoemi Easy Formula Cubes
1 reviewRegular price From $14.90 SGDRegular priceUnit price / per -
1-3 years old: Meiji Step Easy Formula Cubes
3 reviewsRegular price From $10.90 SGDRegular priceUnit price / per$16.90 SGDSale price From $10.90 SGDSale

Bundle Deals
Discover our exclusive bundle deals on your favourite products - limited time only!
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Nuka Rice Flour Biscuits
2 reviewsRegular price From $6.90 SGDRegular priceUnit price / per -
Chewy Rice Stick Buono!
2 reviewsRegular price From $5.90 SGDRegular priceUnit price / per -
Hokkaido Umami Soup Flakes
9 reviewsRegular price From $14.90 SGDRegular priceUnit price / per -
Puffed Rice Sticks / Porridge
4 reviewsRegular price From $6.90 SGDRegular priceUnit price / per

My First Curry
Rated 4.8 stars across hundreds of Rakuten reviews! Developed with Atsuyo Tanomi, a professional who brings out the flavour of vegetables.
Ready-to-eat Meals
Made from 100% Japanese premium ingredients, grown without pesticides and chemical fertilisers.
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Hokkaido Umami Soup Flakes
9 reviewsVendor:EDISONmama5.0 / 5.0
(9) 9 total reviews
Regular price From $14.90 SGDRegular priceUnit price / per -
(New flavour!) 12 months old: Ready To Eat Food
2 reviewsVendor:bebemeshi5.0 / 5.0
(2) 2 total reviews
Regular price $12.90 SGDRegular priceUnit price / per -
9 months old: Ready To Eat Food
1 reviewVendor:manma5.0 / 5.0
(1) 1 total reviews
Regular price $12.90 SGDRegular priceUnit price / per -
5 months old: Ready To Eat Food
1 reviewVendor:manma5.0 / 5.0
(1) 1 total reviews
Regular price $9.90 SGDRegular priceUnit price / per

Big Savings on Little Treasures
Don’t miss out on these unbeatable deals on the best brands from Japan — your baby deserves the best, and now you can get it for less!
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Ion & Antibacterial Toothbrush
Regular price $5.90 SGDRegular priceUnit price / per$7.90 SGDSale price $5.90 SGDSale -
Sale
Rice Drainer Clip
1 reviewRegular price $4.90 SGDRegular priceUnit price / per$5.90 SGDSale price $4.90 SGDSale -
APAKIDS Strawberry Toothpaste
Regular price $9.90 SGDRegular priceUnit price / per$12.90 SGDSale price $9.90 SGDSale -
Antibacterial Cutlery Set
Regular price $19.90 SGDRegular priceUnit price / per$24.90 SGDSale price $19.90 SGDSale
Let customers speak for us
from 46 reviewsOne of the best invention ever ! Super convenient to bring around and in fact don’t even need a scissor to cut it open, just tear along the lines. Life saver whenever we bring baby out , the speed to make the milk. Strongly recommended !!!!
Super comfy in terms of material. Method to wear to is also super easy. Very cooling and comfortable for baby to wear during hot weather. Worth the price in my opinion. Recommended overall !!!
My 8-month old baby loves this. The snack is healthy and gluten-free so I feel guilt free for giving my baby many pieces in one seating. The shape of the rice sticks makes it easy to hold and keeps my baby engaged during car rides. I am definitely stocking up on these rice sticks!
My baby loves this and I’m coming back for seconds! The soup flakes are sachets are convenient and easy to make. A true lifesaver when you’re out and about or rushing for time! Highly recommended!
These picks are not just adorable, they kept my veggies fresh. Very impressive. I will be using them again and again!
Can't believe how easy it is to make and how pure the ingredients are. My son slurps up the whole bowl every morning and keeps asking for more!
Convenient for meal times. Packaging is easy to keep in fridge.
On days that my helper is off, I use one packet of corn/pumpkin flakes, add Gerber’s oats and mix it with hot water. The texture is PERFECT for > 6 months babies. I feel guilt free feeding him ready made food cause this is 100% pumpkin/corn and I’m adding some fruit variety to the oats. Quick and nutritious!
Gave this cup to my 8 month old — he held the handle himself (with my guidance) and drank this without any spills!! Previously was using French brand Beaba’s silicon training cup.
Thing about silicon cups is that they stink over time and even for reputable high quality brand like Beaba, you can’t escape the smell. So glad for this!
My son is used to eating New Zealand salmon (‘cause a fellow mommy told me that’s the best for kids)…but on days that my helper is off, there’s hardly any time for me to cook, so I whip out the salmon ready made packet and my dear son finished the entire packet!!! This little one really knows good stuff *face palm
A small piece of this rice stick goes a long way. Unlike all the big brands rusks like Farley’s (high in sugar) or Organix (no sugar but breaks easily), these rice sticks keep my son quiet for a loooong time while he eats them.
Trying to entice him with food so practices crawling more (Organix cheese sticks or rice sticks? Rice sticks win.)
Love how easy it is to make tasty and healthy food for my baby! Super glad I decided to try it!
We bring this along for our travels instead of a heavy formula tin- makes milk feed fuss free for mama! Highly recommend!!
I bought the Maple The Sheep Gift Box as a gift, and it was perfect. Everything in the set feels calm and comforting without being over-the-top. The plushie is soft and adorable, the rattle makes a gentle sound, and the bib and blanket are practical but still so cute. Highly recommended!
Cotton Swaddle Mat Review
I bought this Cotton Swaddle Mat as a gift for a friend who just had a baby, and they couldn’t stop raving about it. They said it was the most useful gift they received and the one they were happiest with. It keeps their baby safe and sleeping soundly anywhere, which has been a lifesaver during those early months. Such a practical and thoughtful product!
Why the name Kinchan?
In Japanese, Kin (金) means gold and Chan (ちゃん) is an endearing suffix attached to young kids.
The name therefore represents the founders' belief that children are precious kin - to treasure and to hold.