Kinchan started with a problem most Singapore parents know too well: standing in a baby store surrounded by hundreds of products and having no idea which ones actually work.
When our founder's first child was born, she found herself purchasing from Japan — bodysuits with no scratchy seams, snacks with ingredients you could actually read, formula that opened with one hand at 3am.
The difference was obvious from the first week.
The question became: why does every parent in Singapore have to figure this out alone?
The Mission
We started Kinchan to do the research so you don't have to.
Every product in our store has been held, tested, tasted or personally used by our team.
We partner directly with Japanese brands — so everything is 100% authentic, fairly priced, and exactly as described.
If we wouldn't give it to our own children, it's not on our shelves.
The Name
In Japanese, Kin (金) means gold and Chan (ちゃん) is an endearing suffix attached to young kids.
The name therefore represents the founders' belief that children are precious kin - to treasure, to love and to hold dearly.
The Community
We also run regular pop-ups and events across Singapore — because we believe the best parenting decisions happen in community.
Drop by, ask questions, and let your toddler test-drive the products before you buy.
