Our Story
Our Beginnings: A Japanese Corporate Experience
Established in 2024, Kinchan (金ちゃん）is the brainchild of 2 moms who collectively have over 15 years of experience working at the world’s largest Japanese fashion conglomerate.
They were frustrated by the lack of design thinking, and overwhelmed by the options in the kids and baby market in Singapore.
So, after experiencing the incredible level of craft behind Japanese products first-hand, they set out to create a trusted brand that curates only the most functional essentials from Japanese brands to reduce the mental load of fellow tired parents (and the clutter too)!
Our Brand Promise: To Be There For You
Mama! Papa! Ganbatte!
Just like how parents are always cheering their kids on, we at Kinchan hope to do the same for fellow working parents.
With a deep understanding of Japan's business culture and language, we've thoroughly researched and cultivated business relationships with innovative Japanese brands, carrying products that can help parents overcome everyday challenges.
Plus, some fun and innovative products as well ;)
Our Brand Philosophy: To Simplify
Parenting today has become incredibly complicated. The more we now know, the more we feel we need to act before parental guilt kicks in. But, doing too much can be a costly and wasteful affair.
Kinchan carries only products that the co-founders wished they had since raising newborns. So, you can streamline your purchase decisions based on real needs, and focus on what truly matters - family.
If you’re looking for simplicity in the hectic world of raising kids, you’ve come to the right place. いっらしゃいませ (irrashaimase)!