IMPORTANT NOTICE: Breastfeeding is best for babies

The World Health Organisation (WHO) Sale of Infant Foods Ethics Committee of Singapore (SIFECS) Code of Ethics and Health Promotion Board (HPB) recommends exclusive breastfeeding for the first six months of age. 

At around six months of age (but not before 4 months), infants should receive nutritionally adequate and age-appropriate complementary foods while breastfeeding continues for up to two years of age or beyond. 

Kinchan fully recognises breastmilk's primacy, value and superiority and supports exclusive breastfeeding as recommended by the WHO.

The content on this website is intended as general information for Singaporean residents only and should not be used a substitute for medical care and advice from your healthcare practitioner. 

Our Beginnings: A Japanese Corporate Experience

Established in 2024, Kinchan (金ちゃん）is the brainchild of 2 moms who collectively have over 15 years of experience working at the world’s largest Japanese fashion conglomerate.

They were frustrated by the lack of design thinking, and overwhelmed by the options in the kids and baby market in Singapore.

So, after experiencing the incredible level of craft behind Japanese products first-hand, they set out to create a trusted brand that curates only the most functional essentials from Japanese brands to reduce the mental load of fellow tired parents (and the clutter too)!

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