
Ready-to-eat Meals
Made with real and natural ingredients, our ready-to-eat meals are perfect for busy parents who don’t want to compromise on nutrition and quality.
Just open, serve, and watch your baby enjoy every bite!

Nogi Rice Snacks
Discover the wholesome Goodness of Rice-Based Snacks - gluten free and vegan. Melt-in-your-mouth texture that's popular with kids and adults.
Discover the wholesome goodness of Rice-Based Snacks!
Light to taste and melts-in-your-mouth texture that's popular with kids and adults.
*Special Bundle Promotions
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Nuka Rice Flour Biscuits
2 reviews販売元:nogi5.0 / 5.0
(2) 2 レビュー数の合計
通常価格 $6.90 SGDから通常価格単価 / あたり -
Chewy Rice Stick Buono!
2 reviews販売元:nogi5.0 / 5.0
(2) 2 レビュー数の合計
通常価格 $5.90 SGDから通常価格単価 / あたり -
Puffed Rice Sticks / Porridge
4 reviews販売元:EDISONmama5.0 / 5.0
(4) 4 レビュー数の合計
通常価格 $6.90 SGDから通常価格単価 / あたり
Meiji
The World's First Formula Cubes
Designed for convenience. Individually packed to reduce wastage.
Price Drop
The world's first-of-its-kind formula cubes, now at better prices. Just in time for the travel season!
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0-1 year old: Meiji Hohoemi Easy Formula Cubes
1 review通常価格 $10.90 SGDから通常価格単価 / あたり$0.00 SGDセール価格 $10.90 SGDから -
1-3 years old: Meiji Step Easy Formula Cubes
3 reviews通常価格 $9.90 SGDから通常価格単価 / あたり$16.90 SGDセール価格 $9.90 SGDからセール
Ready-to-eat Meals
Made from 100% Japanese premium ingredients, grown without pesticides and chemical fertilisers.
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Hokkaido Umami Soup Flakes
9 reviews販売元:EDISONmama5.0 / 5.0
(9) 9 レビュー数の合計
通常価格 $14.90 SGDから通常価格単価 / あたり -
12 months old: Ready To Eat Food
2 reviews販売元:bebemeshi5.0 / 5.0
(2) 2 レビュー数の合計
通常価格 $12.90 SGD通常価格単価 / あたり -
9 months old: Ready To Eat Food
1 review販売元:manma5.0 / 5.0
(1) 1 レビュー数の合計
通常価格 $12.90 SGD通常価格単価 / あたり -
5 months old: Ready To Eat Food
1 review販売元:manma5.0 / 5.0
(1) 1 レビュー数の合計
通常価格 $9.90 SGD通常価格単価 / あたり

Big Savings on Little Treasures
Don’t miss out on these unbeatable deals on the best brands from Japan — your baby deserves the best, and now you can get it for less!
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Let customers speak for us
from 48 reviewsWhile babies tend to outgrow their clothes rapidly, this particular bodysuit stands out as a worthwhile investment. It's evident that the Japanese designers have thoughtfully considered what consumers truly need. To begin with, the fabric is incredibly breathable, soft, and comfortable – ideal for Singapore's hot and humid weather. I especially appreciate the thoughtful design of having all linings and stitches on the exterior, ensuring no irritation to my baby's delicate skin. Furthermore, the exceptional stretchiness means my baby will comfortably wear these for well beyond 6 months (she's 5 months now and has been wearing them since she was 3!). The most ingenious feature, however, is the use of Velcro instead of zippers or buttons. Parents will find this invaluable once their lil ones start wriggling during diaper changes, allowing for quick dressing before fussiness sets in! I highly recommend getting this in both gender-neutral shades; it would also make a fantastic gift!!
One of the best invention ever ! Super convenient to bring around and in fact don’t even need a scissor to cut it open, just tear along the lines. Life saver whenever we bring baby out , the speed to make the milk. Strongly recommended !!!!
Super comfy in terms of material. Method to wear to is also super easy. Very cooling and comfortable for baby to wear during hot weather. Worth the price in my opinion. Recommended overall !!!
My 8-month old baby loves this. The snack is healthy and gluten-free so I feel guilt free for giving my baby many pieces in one seating. The shape of the rice sticks makes it easy to hold and keeps my baby engaged during car rides. I am definitely stocking up on these rice sticks!
My baby loves this and I’m coming back for seconds! The soup flakes are sachets are convenient and easy to make. A true lifesaver when you’re out and about or rushing for time! Highly recommended!
These picks are not just adorable, they kept my veggies fresh. Very impressive. I will be using them again and again!
Can't believe how easy it is to make and how pure the ingredients are. My son slurps up the whole bowl every morning and keeps asking for more!
Convenient for meal times. Packaging is easy to keep in fridge.
On days that my helper is off, I use one packet of corn/pumpkin flakes, add Gerber’s oats and mix it with hot water. The texture is PERFECT for > 6 months babies. I feel guilt free feeding him ready made food cause this is 100% pumpkin/corn and I’m adding some fruit variety to the oats. Quick and nutritious!
Gave this cup to my 8 month old — he held the handle himself (with my guidance) and drank this without any spills!! Previously was using French brand Beaba’s silicon training cup.
Thing about silicon cups is that they stink over time and even for reputable high quality brand like Beaba, you can’t escape the smell. So glad for this!
My son is used to eating New Zealand salmon (‘cause a fellow mommy told me that’s the best for kids)…but on days that my helper is off, there’s hardly any time for me to cook, so I whip out the salmon ready made packet and my dear son finished the entire packet!!! This little one really knows good stuff *face palm
A small piece of this rice stick goes a long way. Unlike all the big brands rusks like Farley’s (high in sugar) or Organix (no sugar but breaks easily), these rice sticks keep my son quiet for a loooong time while he eats them.
Trying to entice him with food so practices crawling more (Organix cheese sticks or rice sticks? Rice sticks win.)
Love how easy it is to make tasty and healthy food for my baby! Super glad I decided to try it!
We bring this along for our travels instead of a heavy formula tin- makes milk feed fuss free for mama! Highly recommend!!
I bought the Maple The Sheep Gift Box as a gift, and it was perfect. Everything in the set feels calm and comforting without being over-the-top. The plushie is soft and adorable, the rattle makes a gentle sound, and the bib and blanket are practical but still so cute. Highly recommended!
なぜKINCHANという名前なのですか?
日本語では、 「金」は黄金を意味し、 「ちゃん」は小さな子供に付けられる愛称です。
したがって、この名前は、子供は大切にし、抱きしめるべき大切な家族であるという創設者の信念を表しています。