The rice stick is very yummy for both kids and adults. My family loves it. The snack has the natural rice taste and smell which make it healthy and yummy.

I love to order from Kinchan because of their service and the price of their items. They have quality baby stuff that is from Japan and they did not hike up the price.

Just nice for my 4yo daughter who loves it

Both my baby and 4 year old preschooler likes it. We cut it up into strips my 7 month-er who was able to hold and take small bites off it in a BLW fashion.

Excellent product! My little one loves the red veg ones the most!

Convenient and full of flavour. My little one loves it :)

Kid and adult enjoyed this yummy and healthy biscuit. So good we repurchased!

I used to buy this milk cube in Japan and wanted to find the same product in Singapore for my kid. Finally found this shop with reasonable pricing. In addition, the customer support was super responsive and clear. Delivery was fast as well. Totally satisfied. Thank you for the amazing service!

My toddler loves wearing the hungry caterpillar sandals so much we bought 3 designs in different sizes. He wears them to school too. He walks very well in them too. Love this recommendation at the booth by the co-owner!

As a working mum, convenience is something I truly value and this snack delivers! It tastes healthy and clean, unlike many other brands that are overloaded with seasoning. I love that it can easily be turned into porridge too. It saved me when the pre-packed food I prepared wasn’t enough for my baby and he was making a fuss 🥹 Will definitely repurchase!

Super convenient and travel friendly. No more lugging around bulky milk tins on our trips! My kids absolutely love the taste, which makes feeding time so much easier. Plus, the excellent customer service was a wonderful bonus. Highly recommend!

Super convenient and travel friendly. No more lugging around bulky milk tins on our trips! My kids absolutely love the taste, which makes feeding time so much easier. Plus, the excellent customer service was a wonderful bonus. Highly recommend!

My 2mo baby is very sensitive to sound and is easily startled awake by his Moro reflex. He hasn’t been sleeping very long as a result unless he takes contact naps. But with this swaddle mat, he is now able to sleep through the night and nap independently during the day! He feels so snug and comfortable in the soft swaddle. I have much more free time in the day and much better sleep at night now! Wish I had found this earlier!

While babies tend to outgrow their clothes rapidly, this particular bodysuit stands out as a worthwhile investment. It's evident that the Japanese designers have thoughtfully considered what consumers truly need. To begin with, the fabric is incredibly breathable, soft, and comfortable – ideal for Singapore's hot and humid weather. I especially appreciate the thoughtful design of having all linings and stitches on the exterior, ensuring no irritation to my baby's delicate skin. Furthermore, the exceptional stretchiness means my baby will comfortably wear these for well beyond 6 months (she's 5 months now and has been wearing them since she was 3!). The most ingenious feature, however, is the use of Velcro instead of zippers or buttons. Parents will find this invaluable once their lil ones start wriggling during diaper changes, allowing for quick dressing before fussiness sets in! I highly recommend getting this in both gender-neutral shades; it would also make a fantastic gift!!

One of the best invention ever ! Super convenient to bring around and in fact don’t even need a scissor to cut it open, just tear along the lines. Life saver whenever we bring baby out , the speed to make the milk. Strongly recommended !!!!