IMPORTANT NOTICE: Breastfeeding is best for babies

The World Health Organisation (WHO) Sale of Infant Foods Ethics Committee of Singapore (SIFECS) Code of Ethics and Health Promotion Board (HPB) recommends exclusive breastfeeding for the first six months of age. 

At around six months of age (but not before 4 months), infants should receive nutritionally adequate and age-appropriate complementary foods while breastfeeding continues for up to two years of age or beyond. 

Kinchan fully recognises breastmilk's primacy, value and superiority and supports exclusive breastfeeding as recommended by the WHO.

The content on this website is intended as general information for Singaporean residents only and should not be used a substitute for medical care and advice from your healthcare practitioner.