IMPORTANT NOTICE: Breastfeeding is best for babies
The World Health Organisation (WHO) Sale of Infant Foods Ethics Committee of Singapore (SIFECS) Code of Ethics and Health Promotion Board (HPB) recommends exclusive breastfeeding for the first six months of age.
At around six months of age (but not before 4 months), infants should receive nutritionally adequate and age-appropriate complementary foods while breastfeeding continues for up to two years of age or beyond.
Kinchan fully recognises breastmilk's primacy, value and superiority and supports exclusive breastfeeding as recommended by the WHO.
The content on this website is intended as general information for Singaporean residents only and should not be used a substitute for medical care and advice from your healthcare practitioner.
<div class="dynamic-checkout__content" id="dynamic-checkout-cart" data-shopify="dynamic-checkout-cart"> <shopify-accelerated-checkout-cart wallet-configs="[{"name":"shop_pay","wallet_params":{"shopId":60443164753,"merchantName":"Kinchan-Japanese Kids \u0026 Baby Store"}}]" access-token="57a603023e065aa44c70cf864eac4d33" buyer-country="SG" buyer-locale="en" buyer-currency="SGD" shop-id="60443164753" cart-id="3c77e18fde7dce6452daebf1598fdc1f" > <div data-shopify-buttoncontainer="true"> <ul class='wallet-cart-grid wallet-cart-grid--skeleton' role="list"> <li data-testid='grid-cell' class='wallet-cart-button-container'><div class='wallet-cart-button wallet-cart-button__skeleton' role='button' disabled aria-hidden='true'> </div></li> </ul> </div> </shopify-accelerated-checkout-cart> <small id="shopify-buyer-consent" class="hidden" aria-hidden="true"> One or more of the items in your cart is a recurring or deferred purchase. By continuing, I agree to the <span id="shopify-subscription-policy-button">cancellation policy</span> and authorize you to charge my payment method at the prices, frequency and dates listed on this page until my order is fulfilled or I cancel, if permitted. </small> </div>