
Made with real and natural ingredients, our ready-to-eat meals are perfect for busy parents who don’t want to compromise on nutrition and quality.
Just open, serve, and watch your baby enjoy every bite!
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12 months old: Ready To Eat Food
2 reviewsRegular price $12.90 SGDRegular priceUnit price / per -
12 months old: Ready To Eat Food
No reviewsRegular price $12.90 SGDRegular priceUnit price / per -
5 months old: Ready To Eat Food
1 reviewRegular price $9.90 SGDRegular priceUnit price / per -
7 months old: Ready To Eat Food
Regular price $9.90 SGDRegular priceUnit price / per

Free from gluten, preservatives, and anything artificial.
Just real rice — for real little eaters.
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Nuka Rice Flour Biscuits
2 reviewsVendor:nogi5.0 / 5.0
(2) 2 total reviews
Regular price $6.90 SGDRegular priceUnit price / per -
Puffed Rice Sticks / Porridge
5 reviewsVendor:EDISONmama5.0 / 5.0
(5) 5 total reviews
Regular price $7.90 SGDRegular priceUnit price / per -
Chewy Rice Stick Buono!
2 reviewsVendor:nogi5.0 / 5.0
(2) 2 total reviews
Regular price $5.90 SGDRegular priceUnit price / per
Meiji
The World's First Formula Cubes
Designed for convenience. Individually packed to reduce wastage.
Meiji Easy Formula Cubes
The world's first-of-its-kind formula cubes, now at better prices. Just in time for the travel season!
Subscription plans available.
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0-1 year old: Meiji Hohoemi Easy Formula Cubes
3 reviewsRegular price From $7.90 SGDRegular priceUnit price / per$0.00 SGDSale price From $7.90 SGD -
1-3 years old: Meiji Step Easy Formula Cubes
4 reviewsRegular price From $12.90 SGDRegular priceUnit price / per$0.00 SGDSale price From $12.90 SGD

Not sure what to gift a new parent? We’ve made it easy.
Clean, practical essentials — beautifully boxed and ready to be loved.
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Gift Set (1-3 Years Old)
No reviewsRegular price $88.00 SGDRegular priceUnit price / per -
Gift Set (1-3 Years Old)
No reviewsRegular price $188.00 SGDRegular priceUnit price / per -
Gift Set (1-3 Years Old)
No reviewsRegular price $128.00 SGDRegular priceUnit price / per -
Gift Set (Newborn, 满月, 100 Days)
No reviewsRegular price $188.00 SGDRegular priceUnit price / per
Let customers speak for us
from 54 reviewsI used to buy this milk cube in Japan and wanted to find the same product in Singapore for my kid. Finally found this shop with reasonable pricing. In addition, the customer support was super responsive and clear. Delivery was fast as well. Totally satisfied. Thank you for the amazing service!
My toddler loves wearing the hungry caterpillar sandals so much we bought 3 designs in different sizes. He wears them to school too. He walks very well in them too. Love this recommendation at the booth by the co-owner!
As a working mum, convenience is something I truly value and this snack delivers! It tastes healthy and clean, unlike many other brands that are overloaded with seasoning. I love that it can easily be turned into porridge too. It saved me when the pre-packed food I prepared wasn’t enough for my baby and he was making a fuss 🥹 Will definitely repurchase!
Super convenient and travel friendly. No more lugging around bulky milk tins on our trips! My kids absolutely love the taste, which makes feeding time so much easier. Plus, the excellent customer service was a wonderful bonus. Highly recommend!
Super convenient and travel friendly. No more lugging around bulky milk tins on our trips! My kids absolutely love the taste, which makes feeding time so much easier. Plus, the excellent customer service was a wonderful bonus. Highly recommend!
My 2mo baby is very sensitive to sound and is easily startled awake by his Moro reflex. He hasn’t been sleeping very long as a result unless he takes contact naps. But with this swaddle mat, he is now able to sleep through the night and nap independently during the day! He feels so snug and comfortable in the soft swaddle. I have much more free time in the day and much better sleep at night now! Wish I had found this earlier!
While babies tend to outgrow their clothes rapidly, this particular bodysuit stands out as a worthwhile investment. It's evident that the Japanese designers have thoughtfully considered what consumers truly need. To begin with, the fabric is incredibly breathable, soft, and comfortable – ideal for Singapore's hot and humid weather. I especially appreciate the thoughtful design of having all linings and stitches on the exterior, ensuring no irritation to my baby's delicate skin. Furthermore, the exceptional stretchiness means my baby will comfortably wear these for well beyond 6 months (she's 5 months now and has been wearing them since she was 3!). The most ingenious feature, however, is the use of Velcro instead of zippers or buttons. Parents will find this invaluable once their lil ones start wriggling during diaper changes, allowing for quick dressing before fussiness sets in! I highly recommend getting this in both gender-neutral shades; it would also make a fantastic gift!!
One of the best invention ever ! Super convenient to bring around and in fact don’t even need a scissor to cut it open, just tear along the lines. Life saver whenever we bring baby out , the speed to make the milk. Strongly recommended !!!!
Super comfy in terms of material. Method to wear to is also super easy. Very cooling and comfortable for baby to wear during hot weather. Worth the price in my opinion. Recommended overall !!!
My 8-month old baby loves this. The snack is healthy and gluten-free so I feel guilt free for giving my baby many pieces in one seating. The shape of the rice sticks makes it easy to hold and keeps my baby engaged during car rides. I am definitely stocking up on these rice sticks!
My baby loves this and I’m coming back for seconds! The soup flakes are sachets are convenient and easy to make. A true lifesaver when you’re out and about or rushing for time! Highly recommended!
These picks are not just adorable, they kept my veggies fresh. Very impressive. I will be using them again and again!
Can't believe how easy it is to make and how pure the ingredients are. My son slurps up the whole bowl every morning and keeps asking for more!
Convenient for meal times. Packaging is easy to keep in fridge.
On days that my helper is off, I use one packet of corn/pumpkin flakes, add Gerber’s oats and mix it with hot water. The texture is PERFECT for > 6 months babies. I feel guilt free feeding him ready made food cause this is 100% pumpkin/corn and I’m adding some fruit variety to the oats. Quick and nutritious!
Why the name Kinchan?
In Japanese, Kin (金) means gold and Chan (ちゃん) is an endearing suffix attached to young kids.
The name therefore represents the founders' belief that children are precious kin - to treasure and to hold.