
Ready-to-eat Meals
Made with real and natural ingredients, our ready-to-eat meals are perfect for busy parents who donโt want to compromise on nutrition and quality.
Just open, serve, and watch your baby enjoy every bite!
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12 months old: Ready To Eat Food
2 reviewsRegular price $12.90 SGDRegular priceUnit price / per -
12 months old: Ready To Eat Food
No reviewsRegular price $12.90 SGDRegular priceUnit price / per -
5 months old: Ready To Eat Food
1 reviewRegular price From $4.90 SGDRegular priceUnit price / per$9.90 SGDSale price From $4.90 SGDSale -
7 months old: Ready To Eat Food
Regular price $9.90 SGDRegular priceUnit price / per
Meiji
The World's First Formula Cubes
Designed for convenience. Individually packed to reduce wastage.
Meiji Easy Formula Cubes
The world's first-of-its-kind formula cubes, now at better prices. Just in time for the travel season!
Subscription plans available.
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0-1 year old: Meiji Hohoemi Easy Formula Cubes
3 reviewsRegular price From $7.90 SGDRegular priceUnit price / per$0.00 SGDSale price From $7.90 SGD -
1-3 years old: Meiji Step Easy Formula Cubes
4 reviewsRegular price From $12.90 SGDRegular priceUnit price / per$0.00 SGDSale price From $12.90 SGD

A Modern Take on a Classics
Free from gluten, preservatives, and anything artificial.
Just real rice โ for real little eaters.
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Nuka Rice Flour Biscuits
3 reviewsVendor:nogi5.0 / 5.0
(3) 3 total reviews
Regular price $6.90 SGDRegular priceUnit price / per -
Puffed Rice Sticks / Porridge
6 reviewsVendor:EDISONmama5.0 / 5.0
(6) 6 total reviews
Regular price $7.90 SGDRegular priceUnit price / per -
Chewy Rice Stick Buono!
2 reviewsVendor:nogi5.0 / 5.0
(2) 2 total reviews
Regular price $5.90 SGDRegular priceUnit price / per

Tiny Tees, Big Personalities
From curry cravings to magical mermaids โ our limited Cheekroom capsule brings stories to life, one tee at a time.
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Sold out
Mermaid Tee
No reviewsRegular price $29.90 SGDRegular priceUnit price / perSold out -
Sold out
Curry Seafood Tee
No reviewsRegular price $29.90 SGDRegular priceUnit price / perSold out -
Neko Onigiri Tee
No reviewsRegular price $29.90 SGDRegular priceUnit price / per -
Sold out
Rescue Squad Tee
No reviewsRegular price $29.90 SGDRegular priceUnit price / perSold out
Let customers speak for us
from 59 reviewsJust nice for my 4yo daughter who loves it
Both my baby and 4 year old preschooler likes it. We cut it up into strips my 7 month-er who was able to hold and take small bites off it in a BLW fashion.
Excellent product! My little one loves the red veg ones the most!
Convenient and full of flavour. My little one loves it :)
Kid and adult enjoyed this yummy and healthy biscuit. So good we repurchased!
I used to buy this milk cube in Japan and wanted to find the same product in Singapore for my kid. Finally found this shop with reasonable pricing. In addition, the customer support was super responsive and clear. Delivery was fast as well. Totally satisfied. Thank you for the amazing service!
My toddler loves wearing the hungry caterpillar sandals so much we bought 3 designs in different sizes. He wears them to school too. He walks very well in them too. Love this recommendation at the booth by the co-owner!
As a working mum, convenience is something I truly value and this snack delivers! It tastes healthy and clean, unlike many other brands that are overloaded with seasoning. I love that it can easily be turned into porridge too. It saved me when the pre-packed food I prepared wasnโt enough for my baby and he was making a fuss ๐ฅน Will definitely repurchase!
Super convenient and travel friendly. No more lugging around bulky milk tins on our trips! My kids absolutely love the taste, which makes feeding time so much easier. Plus, the excellent customer service was a wonderful bonus. Highly recommend!
Super convenient and travel friendly. No more lugging around bulky milk tins on our trips! My kids absolutely love the taste, which makes feeding time so much easier. Plus, the excellent customer service was a wonderful bonus. Highly recommend!
My 2mo baby is very sensitive to sound and is easily startled awake by his Moro reflex. He hasnโt been sleeping very long as a result unless he takes contact naps. But with this swaddle mat, he is now able to sleep through the night and nap independently during the day! He feels so snug and comfortable in the soft swaddle. I have much more free time in the day and much better sleep at night now! Wish I had found this earlier!
While babies tend to outgrow their clothes rapidly, this particular bodysuit stands out as a worthwhile investment. It's evident that the Japanese designers have thoughtfully considered what consumers truly need. To begin with, the fabric is incredibly breathable, soft, and comfortable โ ideal for Singapore's hot and humid weather. I especially appreciate the thoughtful design of having all linings and stitches on the exterior, ensuring no irritation to my baby's delicate skin. Furthermore, the exceptional stretchiness means my baby will comfortably wear these for well beyond 6 months (she's 5 months now and has been wearing them since she was 3!). The most ingenious feature, however, is the use of Velcro instead of zippers or buttons. Parents will find this invaluable once their lil ones start wriggling during diaper changes, allowing for quick dressing before fussiness sets in! I highly recommend getting this in both gender-neutral shades; it would also make a fantastic gift!!
One of the best invention ever ! Super convenient to bring around and in fact donโt even need a scissor to cut it open, just tear along the lines. Life saver whenever we bring baby out , the speed to make the milk. Strongly recommended !!!!
Super comfy in terms of material. Method to wear to is also super easy. Very cooling and comfortable for baby to wear during hot weather. Worth the price in my opinion. Recommended overall !!!
My 8-month old baby loves this. The snack is healthy and gluten-free so I feel guilt free for giving my baby many pieces in one seating. The shape of the rice sticks makes it easy to hold and keeps my baby engaged during car rides. I am definitely stocking up on these rice sticks!
Why the name Kinchan?
In Japanese, Kin (้) means gold and Chan (ใกใใ) is an endearing suffix attached to young kids.
The name therefore represents the founders' belief that children are precious kin - to treasure and to hold.